Overview
The ClearCo Brand Style Guidelines.
ClearCompany was moving upmarket and investing heavily in AI — but the brand wasn't keeping pace. The name felt mid-market. The visual identity lacked the credibility to compete against Workday, Cornerstone, and a wave of AI-first entrants. I led the complete transformation: new name, new identity, new voice. The brand launched publicly at Transform in Las Vegas, to strong industry response.
My Role
Led the design and development of ClearCo's end-to-end brand guidelines, translating creative direction into a robust and scalable brand system in partnership with the Creative Director and an external branding agency. I drove the visual design, documentation, and refinement of every brand element, creating a comprehensive source of truth that unified the company's identity across all channels. The final guidelines elevated brand consistency, streamlined cross-functional collaboration, and equipped teams with the tools to confidently scale the ClearCo brand.
Year
2026
Tool
Figma, Illustrator
Category
Brand Identity
